New product launch marketing tips

When you’ve worked hard developing a new product or service, launching it into the market is an exciting milestone. It’s the moment the world learns about your new product. You want it to reach the right people with a message that will compel them to find out more. Here are some tips to help you get it right.

Using a university for product testing

Did you know you can partner with a university to get rigorous, scientifically-backed product performance data?

The ingredients of an investor pitch deck

If you’re on a mission to help tackle the climate crisis but need support from investors, a pitch deck can drive your business forward and see your ideas land in the market.

Market Research for product development

It’s easy to overlook market research when you’re fired up by a new idea, but if you do, you’re sending a product out into the market on the basis of guesswork.

Funding green product development with an innovation grant

How to successfully apply for an innovation grant for green product development.

New product development stages 101

An unprecedented crisis needs unprecedented innovation. There’s never been a more important time for businesses to come forward with innovative products and services.

Business innovation is the key to our future

Innovation is at the heart of every great business, and it’s also at the heart of what we all need to do tackle climate change. The need to find new ways of doing things has never been more pressing.

Published on 28 February 2019

Getting private investment for your green business

As an entrepreneur, you’re one of a kind. You’ve got the ideas, the vision and the drive. But one thing can stand in the way of you and the big time: securing the right investment for your business.

Published on 27 February 2019