The Power of Storytelling for Business
For thousands of years the most effective leaders have used stories to influence and inspire change.
In business, a great story can motivate your team, win pitches and close sales. It will set your brand apart and get people talking about you.
Behind the art of storytelling are skills you can learn. At this FREE interactive two-hour workshop, Clean Growth UK partner Stronger Stories will share the secret sauce and show you how you can use it to win the support your business needs.
In the session, the Stronger Stories team will talk about:
- The power of storytelling to inspire change
- The pattern behind the world’s most enduring stories of change, using examples from popular culture, brand and media
- How you can use story as strategy for your own organisation’s growth.
You’ll get insights and practical tools that you can apply to your own storytelling.
Stronger Stories helps people find and tell their strongest story. The team’s work includes helping UNDP put nature at the heart of its global development story; creating a new narrative for systems change in UK construction with UKRI; and embedding a new sustainability strategy for global corporates like Black & Veatch. For the last decade they have helped UK cleantech startups use story to accelerate growth through their Clean+Cool entrepreneur missions.
The workshop will be lead by Guy Pattison. During 20 years in communications, Guy has built and rebuilt brands, launched products and services, championed issues, designed platforms, developed networks and inspired change. He’s worked in a big agency for big business, led a public-sector team and worked directly with 100s of start-ups.