Become your own market research expert
It’s essential to any successful business plan. Market research helps you develop your business model, your market position, your products and your messaging. Increasingly businesses need a deeper insight into their target audience and a greater understanding of the emerging market trends.
This workshop will give you the tools and knowledge to carry out market research yourself.
You’ll come away with the ability to unearth research-driven insights that will elevate your marketing, brand, and pitches to investors and funders.
The workshop will be highly interactive with breakout sessions tailored to your own situation. You’ll focus on methods you can implement yourself.
- How to write a research brief
- Data collection techniques
- Desk research
- Getting qualitative data
- Making sense of data
- When to turn to the experts
About the trainer
Laura Chieri of Sapio Research started her career at City, University of London and was in the first cohort of Q-Step social sciences graduates. She built on these quantitative skills, moving on to run online qualitative communities for household brand names such as Apple and Amazon. With experience in both academia and marketing agencies, she’s perfectly suited to offer market research training.
Sapio Research is a full-service, quantitative and qualitative market research company supporting Brands and Agencies to make confident decisions or achieve extraordinary headlines. They do this through ABC: Audience, Brand and Content Research.
This workshop is part funded by the European Regional Development Fund as part of the Low Carbon Across the South and East (LoCASE) programme. The State aid value is approximately £250 for this workshop.